HOONZIs the legal company name of us registered in Korea.The name HOONZ was brought from Korean word meaning warm or feeling good.Following the meaning itself of our legal company name, we pursue manufacturing the most reliable and functional but affordable skin care product for our customers.THE SOON SOO is our main product lineup brandThe name SOONSOO was brought from Korean word meaning pure ,fresh or innocent. We made up this brand name to keep our commitment for delivering the most reliable skin care products manufactured with very natural, green and pure ingredients.Mr.Kim, the CEO & founder of HOONZ, contributed many years as a researcher and developer, he realized most of the skin care and cosmetics products contain lots of harmful and skin irritating CHEMICAL INGREDIENTS for mass production and low manufacturing cost.So he decide to build up his own company and brand for the consumer who need skin care products with more natural, less or no chemical and the most affordable.